When I was in middle school, I went through a "church" phase. I wanted to do everything that my non-denominational church was doing, including Ash Wednesday. My parents were amused. "So, you want an ash on your head?" my dad asked. "I can do it for you."
"No, no, Dad! You don't get it. It needs to be with a pastor. In church," I replied, on the brink of tears.
At that, my dad walked over to the fireplace. He stuck his hand in the black soot on the bottom and put a black ash on his forehead. At the time, I was furious. I felt like he was mocking me for wanting to go along with what my church was doing. But my parents are two of the most respectable spiritual leaders I know. And, years later, I understand what he was trying to teach me.
A pastor is a just a person and an ash is just a ritual. If my pastor had given me an ash on my forehead, I wouldn't have been made any holier. Christ makes a person holy - not the rituals. The practice of Ash Wednesday is not Biblical; trust me, I've looked.
For many people on this campus, today holds much meaning. I've seen tons of kids walking around with the black symbol on their foreheads. There have been ash services going on all day, even one on the Quad. But to me, today is just another Wednesday. I don't need an ash on my forehead in order to show my devotion to Jesus, remind me of His death and resurrection, or be made holy. Because I do love my Savior. Because I am reminded of what he did for us every single day. Because I have been made holy, once and for all.

We have been made holy through the sacrifice of the body of Jesus Christ once and for all.
-Hebrews 10:10